To launch the service in Japan and handle the Press Office operations until the appointment of a Japanese corporate PR representative.
Activity details
Holding a press conference for the launch of service in Japan and various press conferences on other occasions
Attracting media at the opening of the new business type store
Arranging 1-on-1 interviews
Inviting media in the area at the time of the local city launch outside of Tokyo
Attracting TV news programs
Creating guidelines for risk management.
SNS monitoring
Acting as PR office
Outcome
Diverse media exposure gained, including TV programs, general newspapers, web media and trade press. TV PR contributed to increased awareness in a short period of time after the Japan service launch, with significant coverage following on TV and major online media, and the official YouTube commercial video receiving over 10 million views.
