On entering the Japanese market, to raise brand awareness and establish positioning in the industry in Japan.
Activity details
Holding a press conference with the head office CEO
Arranging 1-on-1 interviews with CEO with economic newspaper and business magazines
Arranging for appearances on prime-time TV news programs on national network
Planning and organizing a ceremony to celebrate the establishment of the Japanese subsidiary
Planning and organizing the logistics center opening ceremony and media invitation
Outcome
The success and high client evaluation of the above projects led to a retainer contract. Integrated communication activities including regular press releases, interviews with the president of the Japanese subsidiary, contributed articles and support for participation in tradeshows resulted in a dramatic increase in awareness and led to the establishment of a joint venture company with a domestic company.
