Foreign-based manufacturer

Support for entry into the Japanese market


  • On entering the Japanese market, to raise brand awareness and establish positioning in the industry in Japan.

Activity details

  • Holding a press conference with the head office CEO
  • Arranging 1-on-1 interviews with CEO with economic newspaper and business magazines
  • Arranging for appearances on prime-time TV news programs on national network
  • Planning and organizing a ceremony to celebrate the establishment of the Japanese subsidiary
  • Planning and organizing the logistics center opening ceremony and media invitation


  • The success and high client evaluation of the above projects led to a retainer contract. Integrated communication activities including regular press releases, interviews with the president of the Japanese subsidiary, contributed articles and support for participation in tradeshows resulted in a dramatic increase in awareness and led to the establishment of a joint venture company with a domestic company.
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