Cloud software vendor

Support for a foreign IT company’s business expansion


  • To increase recognition and presence in Japan, differentiate from competitors with regard to core products, expand the market.
    To establish positioning as an industry thought leader.

Activity details

  • Creating press releases and media promotion
  • Holding press seminars
  • Having 1-on-1 interviews
  • Promoting contributed articles
  • Planning, organizing and inviting media for spokespersons' lectures at universities


  • Promotions linked to the marketing department and lectures in collaboration with user companies and universities contributed to raising awareness of the company and its products and establishing its position as a thought leader, leading to an increase in enquiries from customer companies which is the target of the business.
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