Raising awareness of the company's brand and services in the Japanese travel industry
Objective
To raise awareness of the client LCC brand that is top class in Southeast Asia but still low in Japan. Strategic and constant media exposure activities to promote a dynamic and exciting corporate image targeting BtoC audience for clear differentiate from competing airlines.
Activity details
Having promotional events at airports when new flights are launched.
Distributing press releases
Organizing press conferences for new flights announcements
Arranging interviews with head office executives
Planning and operating of on-site press tours
Supporting tradeshow exhibitions such as Tourism Expo Japan
Risk management
Acting as PR office
Outcome
Successfully promoted understanding and increasing awareness of the brand in a wide range of media, including not only industry media but also TV programs, business magazines, online and local media. As a result, Japanese media and journalists gave the impression that "the airline was the most active and watchable among foreign airlines in Japan."
