Medical equipment manufacturer and the medical association
Press seminar co-hosted by a medical association
Objective
To raise disease awareness
Activity details
Planning and organizing a media seminar jointly organized by a foreign medical equipment manufacturer and a medical association
Arranging the seminar at the embassy of the country where the manufacturer is headquartered
Advising on the assignment of appropriate speakers, talking points, etc.
Managing the schedule, preparations and onsite support
Attracting and followed up with the media
Outcome
Succeeded in attracting a large number of media and gaining coverage. The media appreciated the thorough preparations and smooth operation of the seminar at the Embassy with many restrictions.
