Pharmaceutical company

Planning a consumer survey and a media seminar using the survey results as evidence


  • To facilitate disease understandings

Activity details

  • Designing a survey to draw out newsworthy results
  • Creating a press release based on analysis of survey results
  • Planning and organizing a press seminar to present survey results


  • Attracted attention from a wide range of media, including national newspapers, news agencies and media for healthcare professionals, as a result, the seminar received a large number of participants, and the target media provided effective coverage as well.
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