Total Communications System Inc. : a full-service independent public relations consulting firm

Total Communications System Inc.

Established in 1989, TOCS (Total Communications System) is a full-service independent public relations consulting firm ranked among the Top ten PR agencies in Japan. Our client list is extensive, composed of both local and international corporations, industry associations and governments, with a ratio of international clients exceeding 70% of the total.
TOCS’ proven expertise/strengths are best demonstrated in the areas of information technology, healthcare, corporate and consumers.

●New Service

Special Package Service for a Japanese press release distribution

●Strategic planning

Our experienced PR professionals provide counseling and develop optimal communication strategies tailored to specific target audiences. While working closely with clients, we provide ingenious ideas, develop effective PR tactics and implement the right programs to support clients in achieving their goals.

●Corporate communications

Managing business in today’s world has become more complex than ever before. TOCS designs and executes optimal corporate communications programs in order to help expand clients’ business and to enhance their corporate brand and identity. We are dedicated to cultivating publicity and promotional opportunities such as top-management PR, financial PR, sponsorship, business-to-business promotion and many other services.

●Marketing communications

TOCS offers strategic marketing PR programs to support sales activities while upgrading brand and product awareness among the target audiences. By clearly identifying the unique features and high quality of clients’ products, our PR professionals communicate with the right media, convey the right messages with impact, and generate adequate media exposure to mass audiences.

●Event planning and management

TOCS supports clients in managing various events to meet their objectives. Our experience and creativity are available to advise on all aspects of event management, from small to large functions including pre-event planning, event execution and post-event activities while providing all the details.

●Crisis and issue communications

TOCS helps companies to develop proactive crisis and issue management communications strategies and plans. We work with clients to prepare for possible negative situations. The ability to manage a crisis and minimize damage successfully may reverse such situations into positive opportunities. Our expertise in media training can also equip executives and spokespersons with the essential skills required for times of crisis.

●Internal communications

Successful internal communication contributes towards positive business results with higher productivity and enhanced reputation. We can work with clients in reviewing their current communication structures to help them find the right plan, communicate changes properly, enhance employees’ satisfaction and establish better corporate culture.

●Financial and M&A communications

Our experienced consultants can provide strategic advice for investors, financial stakeholders, financial markets and media. We plan and implement effective financial and M&A communications programs. Our services include developing a strategy, talking points, clear and integrated messages and FAQs, producing news releases, identifying key audiences, plus conducting briefings and follow-ups as necessary, to maximize support among key audiences.

●Online communications

The Internet has become a significant source of news and information. TOCS is able to support clients in increasing their visibility through online communications beyond the constraints of traditional media. Our services include development and implementation of social media and blogger outreach programs, as well as content advice, planning and website production.

●Media training

TOCS provides comprehensive media training to clients. The interactive training gives clients opportunities to practice media interviews in realistic situations. Our experienced consultants can advise on the needs of journalists, as well as provide tips and tactics for key executives and spokespersons to face the media with confidence, handle questions skillfully and contribute toward adequate media coverage.

●Other services

TOCS also offers creative services for design and production of PR materials, including press kits, newsletters, brochures, interactive media and other PR tools. We are also available for conducting PR surveys such as media monitoring and stakeholder surveys.