Total Communications System Inc. : a full-service independent public relations consulting firm

TOCS Organizes Character Event for Bloggers

An amusement theme park developed a magical world encompassing everything the character to celebrate the anniversary of the world-renowned character.

TOCS was commissioned to generate wide-scale media coverage and liaise with media to develop feature articles as pre-event publicity.

To build anticipation in the lead up to the grand opening, TOCS invited A-list mommy bloggers with their families to an exclusive event at the theme park and intimate briefing session with the client, the creator of the character.

The campaign encouraged every guest blogger to upload impressive articles, generating conversation worldwide and leading to an influx of positive viral activity.