Total Communications System Inc. : a full-service independent public relations consulting firm

Reputation-building for a network security vendor

Challenge:

A US start-up network security vendor needs to increase its corporate brand awareness and establish the product category, by clearly differentiating itself on technical advantages over competitors.

Solution:

TOCS represented the client in Japan to handle all the PR/marketing strategic communications, including press release production, press conference/briefing, trade fair/seminar support and advertorial placement.

Results:

The client product started to gain credible recognition among the industry, as a result, the client established itself as a leading company in such product category. Whenever a special feature on security topics is planned, the client is one of the first companies to receive media inquiries.