CASE STUDIES

TOCS Organizes an Opening Ceremony in True Japanese Shinto Style

The Japan office of Avery Dennison Corporation, a global leader in pressure-sensitive labeling materials, held an opening ceremony at its first distribution center in Chiba Prefecture.

TOCS arranged for the event to be held as a traditional Japanese Shinto ceremony to demonstrate the company’s understanding of Japanese culture and its commitment to servicing the Japanese market.

Following the ceremony, TOCS organized a cocktail reception at a prestigious hotel in downtown Tokyo with attendance of a dozen Avery Dennison executives including CEO from the head office. More than a hundred top-level management from Japan’s printing/labeling/converting industries in attendance.

TOCS implemented a comprehensive media relations campaign, actively involved in event planning, press release distribution, liaising with media for interviews and related logistics.

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